youtube ads
Video
The channel built to make people care before they're ever searching. We use it to build real demand, not just rack up cheap views nobody can tie to revenue.
why it matters
Most YouTube campaigns get judged as pure awareness, cheap views, a vague sense of "brand lift," nothing that ties back to revenue. That's usually why the budget gets pulled before it's had a chance to work.
Run properly, video builds intent that shows up in your Search and Shopping numbers weeks later, it's demand creation, not just reach.
+2x Cvr%
7% to over 14%, for SellerAmp, powered by a video-led Demand Gen strategy
27.6x ROAS
For Lay-Z-Spa, up from 8.49x, with YouTube part of the stack
50m+ rev
Client revenue generated for clients
what’s included?
the strategy
Campaign builds across in-stream, Shorts, and Demand Gen. Creative direction and audience targeting built on intent signals, custom audiences and remarketing lists, not just age and location. Structured to feed your other channels, not run in isolation from them.
the edge
Most agencies judge video by views and watch time, numbers the platform hands you for free either way. We tie it back to real conversions, using the same conversion tracking foundation we build into every account, so you know what video actually contributed, not just what it reported.
the visibility
You'll always know what's happening and why. A live dashboard means the numbers are there whenever you want them, and a proper monthly report breaks down what the channel's actually contributing, not just how many people watched.
see our youtube ads in action
e-commerce
b2c Saas
How We Tripled Profitability for the UK's Leading Hot Tub Brand.
Lay-Z-Spa were spending at serious scale on Google Ads, but growth was starting to cost them margin, not build it.
26.7x ROAS
+61% yoy
+2x CVR
+320% sign ups
Doubling Conversion Rate by Moving Beyond Brand Search: A US SaaS Growth Story.
SellerAmp's paid performance was efficient. It was also entirely dependent on people who already knew the brand.
how can we help?
Reach out and we’ll be in touch to arrange a 20 minute discovery call.
