google Shopping
paid search
For ecommerce, the product feed does as much work as the bidding strategy. Get the data wrong and no amount of optimisation fixes it.
why it matters
Shopping campaigns live or die on feed quality. Product titles, attributes, and categorisation decide whether Google shows your product to the right searcher in the first place, before bidding strategy even gets a say.
Most accounts we take over have never had the feed properly worked, which means the campaigns have been fighting an uphill battle from day one.
27.6x ROAS
For Lay-Z-Spa, up from 8.49x with their previous agency
+141% yoy
Revenue growth for Ancient Warrior
50m+ rev
Client revenue generated through paid search
what’s included?
the strategy
Merchant Center setup and ongoing feed health management. Product title and attribute optimisation built around how people actually search, not just what's easiest to list. Campaign structure across Standard Shopping and Performance Max, whichever suits your catalogue, with negative keyword and product exclusions to cut wasted spend.
the edge
We run feed optimisation software most agencies don't bother licensing, structuring your product data against actual search volume rather than guesswork. On top of that, third-party CSS integration typically cuts Shopping CPCs by around 20% compared to running through Google's own comparison shopping service, the exact same auction, a meaningfully lower cost to enter it.
the visibility
You'll always know what's happening and why. A live dashboard means the numbers are there whenever you want them, not just when a report happens to land. Regular check-ins and a proper monthly report break down performance, what changed, and what's coming next, not just a screenshot of a chart.
see our paid shopping in action
Home & Garden
apparel
niche collectibles
How We Tripled Profitability for the UK's Leading Hot Tub Brand.
Lay-Z-Spa were spending at serious scale on Google Ads, but growth was starting to cost them margin, not build it.
26.7x ROAS
+61% yoy
Competing Against Bigger Retailers Without Their Spend.
Reselling the same stock as twenty other websites leaves no room for wasted ad spend. Nomad had a small budget and thin margins to prove it could still win.
-50% cpa
2.6x leads
Rebuilding Google and Meta as One Growth Engine.
Ancient Warrior had worked with agencies before, with moderate results and low expectations of what was actually possible. We set out to change that.
5x ROAS
+200%yoy
how can we help?
Reach out and we’ll be in touch to arrange a 20 minute discovery call.
