event tracking
getting startedEvery decision downstream is only as good as the data behind it. We make sure that data's actually right.
why it matters
Consent requirements, cookie restrictions, and platform changes mean tracking breaks more easily and more often than most businesses realise. An account making decisions on broken or partial data isn't optimising, it's guessing with extra steps.
Getting this right before spending a single pound on ads is the difference between decisions grounded in reality and decisions grounded in noise.
+50m rev
Generated for clients through high performance PPC
5.0 stars
100% 5 star rated on Google Reviews
8 years
Experience in paid media
how it works
what we set up
Full website event tracking through Google Analytics (GA4) and Google Tag Manager. E-commerce and lead tracking set up properly, not just "installed," and consent management handled correctly for current data regulations.
why it holds up
Ongoing testing so tracking keeps working as platforms and requirements change, rather than quietly breaking three months in and nobody noticing.
who’s doing it
Senior-led, not passed down the chain. A standalone service, no campaign management required, just a clean, accurate foundation for your team, or ours, to build on.
“I’ve worked with James on a handful of projects over the years and he’s one of the sharpest people I know when it comes to PPC, tracking, analytics and overall strategy.
William cameron - Founder, Touchpoint
get your tracking sorted
Reach out and we’ll be in touch to arrange a 20 minute discovery call.
