microsoft ads
paid search
The same intent-driven search demand as Google, usually at a lower cost, running in a far less contested auction.
why it matters
Microsoft Ads runs on Bing, Yahoo, and the Microsoft Search Network, a smaller pool of searchers than Google, but one with meaningfully less competition and often lower CPCs for the same keywords.
It's rarely a channel worth running on its own, but as a complement to an already-working Google Ads account, it's frequently one of the cheapest ways to pick up incremental volume.
26.7x roas
For Lay-Z-Spa, with Microsoft Ads part of their stack
5.0 stars
100% 5 star rating on Google Reviews
+50m rev
Revenue generated for clients
what’s included?
the strategy
Account setup, importing and adapting your existing Google Ads structure where it makes sense. Bid and budget strategy suited to the lower-volume, lower-competition auction, managed alongside your existing Google Ads account rather than in isolation.
the edge
We're a certified Google Partner already running your Search account with clean conversion tracking underneath it. Extending that same structure and the same data quality to Microsoft Ads is usually a lighter lift for us than for an agency starting from nothing, in a far less contested auction to begin with.
the visibility
You'll always know what's happening and why. A live dashboard means the numbers are there whenever you want them, and a proper monthly report breaks down performance and where the budget's actually going, useful clarity on a channel that's easy to switch on and quietly forget about.
see our microsoft ads in action
e-commerce
How We Tripled Profitability for the UK's Leading Hot Tub Brand.
Lay-Z-Spa were spending at serious scale on Google Ads, but growth was starting to cost them margin, not build it.
26.7x ROAS
+61% yoy
how can we help?
Reach out and we’ll be in touch to arrange a 20 minute discovery call.
