4.5x ROAS in Month One
Getting a New Product Category Right From Day One
Fourfourtee needed strong ROAS from the very first month. There wasn't room to learn on the job.
Fourfourtee embroider iconic football moments onto premium tees, beanies, and sweatshirts, a distinct, more casual product to traditional kit and merchandise, with Meta no longer delivering the results it once had. The product's lower profit margin made a strong ROAS an immediate priority rather than something to build toward over time, and the targeting had to be precise: any drift toward official kit, sportswear, or content about specific clubs, players, or matches risked wasting spend on the wrong audience entirely.
The ChallengeWe rebuilt the Google Shopping Feed so product titles carried the details that actually matter to a searcher: material, colour, size, brand. That single change let products stand out on the Shopping network and match precisely to the right audience, rather than the broadest possible one. From there we ran tightly targeted Google Shopping and Search campaigns alongside Meta retargeting across Feed, Stories, and Catalogue, with no tolerance for wasted spend anywhere in the account.
The Approach
THE RESULT
450% roas
Achieved in the first month of activity
A precisely targeted feed and account structure built to scale from day one
"Those results are as spectacular as Mbappe in the last 10 minutes of a World Cup final."
Maxwell Cooper - Founder, Fourfourtee
how can we help?
Reach out and we’ll be in touch to arrange a 20 minute discovery call.
