google ads
paid searchCapture the exact moment someone's looking for what you offer. No channel converts intent to revenue as directly, when it's built and managed properly.
why it matters
Most Google Ads accounts aren't underperforming because of the platform, they're underperforming because of structure. Match types running wild, bidding strategies fighting the account instead of helping it, budget spread across searches that were never going to convert.
Fixing that is rarely about spending more. It's about spending on the right things.
-50% CPA
For Mistek, down from £124 to £65, on the same monthly budget
27.6x ROAS
For Lay-Z-Spa, up from 8.49x with their previous agency
50m+ rev
Client revenue generated through paid search
WHAT’s INCLUDED?
the strategy
Full account audit and rebuild, or a clean-slate build for new accounts. Bidding strategy chosen to match your real conversion data, not a default setting. Keyword and match type structure built around intent, not volume. Quality Score and ad rank work that brings your costs down over time.
the edge
As a certified Google Partner, we're officially backed by Google for consistently strong account performance, best-practice standards, and real investment in ongoing training. That gets us early access to new features and betas before most agencies have even heard of them, and a direct line to Google support when an account actually needs it, not a support queue.
the visibility
You'll always know what's happening and why. A live dashboard means the numbers are there whenever you want to see your numbers. Regular check-ins and a proper monthly report break down performance, what changed, and what's coming next, not just a screenshot of a chart.
see our paid search in action
e-commerce
b2c
lead gen
How We Tripled Profitability for the UK's Leading Hot Tub Brand.
Lay-Z-Spa were spending at serious scale on Google Ads, but growth was starting to cost them margin, not build it.
26.7x ROAS
+61% yoy
A Multi-Audience Paid Strategy for One of the UK's Best-Loved Pie Brands
Restaurant bookings, a D2C store, paid memberships, and B2B wholesale, all in one account, each needing a completely different approach.
-50% cpa
2.6x leads
50% Lower Cost Per Lead: Fixing a Fire Safety Brand's Google Ads From the Ground Up
Mistek's ads were generating leads. They just cost twice as much as they should have.
-91% cpa
+49% leads
how can we help?
Reach out and we’ll be in touch to arrange a 20 minute discovery call.
